You may be familiar with beverage container recycling machines—the ones that you see at supermarkets. Envipco, a world leader in the industry, asked us to create an engaging interface for their newly designed family of Reverse Vending Machines. We were asked to design a user interface that takes advantage of their new high-resolution color LCD display. 3-dimensional images allow the user to easily identify the accepted container types. While color, and bright friendly icons convey the machine’s status to the user—ready, warning, or error. And the user has an uninterrupted tally of deposited containers and cash value. See the results here.

In addition to designing the UI, Stormship created a new print collateral system that highlights the features and benefits of these machines, as well as Envipco’s other recycling systems and industry-leading technologies.

Stormship’s work followed a redesign of Envipco’s Reverse Vending Machines (RVM) recently completed by Thomas Swyst Product Design.

Progress Software came to us to create a new style for their online videos. After a fun and fast-paced creative session, this direction was chosen. It was a fresh new style and allowed them a compelling framework to highlight various vertical markets while giving them a consistent look and feel across the board. The first video spotlights their Responsive Customer Engagement.

Stormship has maintained a number of long-standing client relationships over the years. We’d like to think that it has something to do with the quality of our work, our desire to work as part of the client’s team, and our ability to meet challenging deadlines on occasion. Maybe all three.

Fred Love of Nimble Storage is one of those clients who keeps coming back to Stormship. When asked why, he cited similar reasons to those stated above—proof that we’re not making this stuff up. And while Fred noted that we have created “almost a dozen video projects in six years” with him, he also said “Stormship made us look like a more established player, and that has an immediate impact on our bottom line.” That kind of feedback is worth a million to us.

The result of our latest collaboration is the Nimble Storage 3-Minute Overview video.

Infographics are not a new marketing trend. Like 80′s clothes, they just came back in style. And coincidentally, so has the popularity of comic book heroes. It may seem like an odd combination, but they both provide an excellent opportunity for the left and right sides of our brain to meet in the middle. Accompanying factual information with visual aids helps the audience better understand the data.

So there you have it—the inspiration for the Cloudnerd Chronicles, a marketing piece used at EMCWorld—developed for EMC’s Cloud Storage group—that highlights the benefits of the Atmos Cloud Storage Solution.

Besides, who can pass up an opportunity for a little nerd humor?